To be creative, you need to emulate the sports commentator. Why? Here’s Gene Perret, a comedy writer since the 1960s, on the subject:
“I’ve always been fascinated in watching sports on television at how sharp-eyed some of the commentators are. When I watch bowling, I just see the pins “explode.” The commentator, though, tells you exactly where each pin went. When I watch diving, I don’t know how many turns and spins that diver took. My eye can’t follow it. But the commentators know.
It’s not that their eyes are sharper and quicker; it’s just that they know what to look for, how to look for it, and where to look. They’re tuned in to that sport.”
Gene was talking about the importance of tuning in to comedy in order to write it, but the same principle applies to creativity in general. After all, comedy is about creativity: you need to catch the audience off-guard in order to surprise them into laughing, and unexpected connections are the mainstay of creativity. Don’t worry about your quality at first, because it’ll be terrible. But the more you focus on making connections, the better you’ll get at it.